Bringing a TV Channel to life

Branding and Style Guide designed for New Arabic-speaking childrens TV channel Baraem. This project was huge – all-encompassing in scale. It involved envisioning how the new brand would operate across all platforms from on-screen, website and across everything from soft toys to display stands, pencil cases and headbands, and items I never imagined designing in my life! A 120-page ‘how to’ guide on logo usage, colour, type as well as templates for adverts, banners, screen usage and much more. Once this was completed, the arduous task of creating rules for using the brand consistently was put in place.