The Beautiful Game

For FIFA, I was responsible for designing a booklet that explored key activities in the global world of football. The project required a combination of art direction and editorial design, focusing on presenting dynamic content in an engaging yet clear manner. I developed a bespoke icon palette to unify the visuals and enhance the storytelling, making complex football-related data more accessible.

The brochure also featured a range of infographics, providing a visual narrative to highlight FIFA’s global initiatives and achievements. The final design successfully conveyed the energy and importance of FIFA’s work, while maintaining a professional and impactful aesthetic.