The National Gallery
This personal project was inspired by my deep passion for history, museums and the challenge of reimagining an iconic institution. I asked myself, What if I could rebrand The National Gallery? How would I do it? The concept I developed built upon the gallery’s rich classical aesthetic, while infusing it with a bold, modern edge.
The rebrand was designed to be Bold and Unapologetic, juxtaposing classical art with striking, contemporary typography and layout. The aim was to push The National Gallery into the 21st century, embracing modernism without losing sight of its glorious history. The result was a dynamic and visually compelling rebrand that celebrated both tradition and innovation.
Client
Discipline
Branding, Identity
Date
January 21, 2019